The 2.0 Craze

Everone is talking about the web 2.0 craze and social networking and how this can effect marketing, most of the online community just sign up to share their information and find new and old friends but this is an opportunity for all marketers to take a step into a massive arena and offer products to the members. This is not a bad thing as long as it is not abused but like everything there are some that will cause problems and spam these networks closing the doors for others. I am watching and will be commenting on the 2.0 scence and post what I think are the best and worst places to be for all the community.